QuickStick
Other wood grains can easily be applied to the above rendering when needed.
Fortina QuickStick
Creative Director at B+N
Style alone can impress, but humor can help make it stick.
This campaign took what was essentially a background player—an adhesive-backed film—and gave it a story worth noticing. Through a mix of understated humor and refined style, we invited people to look closer and appreciate the surprising realism of the wood grains. Paired with Fortina battens, the film helped create a seamless environment where surface, texture, and structure worked as one.
Art Direction: Kevin McPhee
Copy: Kevin McPhee, Verity Lister
Photography: Thomas Story and AI
A spread from a campaign in Metropolis and Interior Design Magazines
The Paper Sculptures
Various actual pieces of the film, some AI iterations and an ad in Metropolis and Interior Design Magazine
Collage Art
Collages created with a Cricut Maker machine and an X-Acto knife, as used in social media blasts.
Interiors with AI + Photoshop
Because QuickStick was new and had limited installs, we produced images for advertising and digital use to highlight its versatility and its integration with Fortina. Below are a few examples of solutions for residential, commercial, and hospitality applications.
