Above, Sorbetti display photos by Annie Liebovitz in the exhibit “Rewarding Lives”, commemorating the attacks on 9/11 at the American Express Tower, formerly known as Three World Trade Center, one of the first buildings to re-open after Ground Zero was deemed safe.
SORBETTI
Creative Director at B+N
Sorbetti
“I want a pole-based system” said the owner of B+N one afternoon. The following day I collected our Pucks, a length of aluminum extrusion sitting around the warehouse, taped it all to an old Eames Eiffel Tower chair base, and bent some colored pantone film on the edges. The seed of an idea from what I could find laying around can grow into a robust and popular system.
The Sorbetti System is a broad collection that is based on the Sorbetti Upright. Sorbetti can be used as freestanding single units, floor fixtures with bases, or as a series of perimeter units. Accessories are added to the Sorbetti Upright with the Sorbetti Puck, which can be micro-adjusted to any position.
Warming up with wood.
The white oak Sliders or “fins” slip into the side channels of the Uprights, creating an natural, Scandi aesthetic
Clear and Present.
Clear Sliders can accommodate materials to add dimension to a presentation. We have had clients fill them with everything from coffee beans to candy.
Stretch your imagination.
One of the space-delineating features of Sorbetti is accomplished using out stretch fabric Spanning Panels.
Puppy love.
Because Sorbetti is slim and ultra-flexible, it can provide merchandising opportunities in front of giant graphics, as seen here at Wag Hotels.
Natural and organic.
At Whole Foods Markets, Sorbetti with maple Sliders in various custom stains provides perimeter and endcap solutions for their health and skincare sections.
Break it down.
A makeover station that travels and packs away into a single roadie case was developed for Macy’s to travel to different store destinations during special events.
Signage and samples.
At Allsteel showrooms, Sorbetti was used with Spanning Panels in frosted acrylic and the Puck System to house hundreds of fabric samples, as well as signage in the Humanscale showrooms.
Fountains of joy.
At this exhibit, Sorbetti was used with water fountains to create a spa-like atmosphere, as well as carrying lit fabric graphics that pulled down like a window shade.
Blue moods.
The aspect that made Sorbetti a hugely popular merchandising solution is the flexibility to to match brands aesthetics with colored frosted Sorbet acrylic Sliders and accessories.
