Fortina
FORTINA LAUNCH
Creative Director at B+N
Casual remarks of wonder can be more than just offhand comments; they have the potential to ignite the creation of a powerful, enduring campaign that truly captures a product’s essence.
When we traveled to Japan to meet with the country’s oldest printing company, we discovered their incredible technique for printing wood grains on paper. The visual and tactile realism of their prints was astounding, as was their method of “wrapping” the film around aluminum extrusions.
This innovation marked our successful entry into the architectural products market, making us the exclusive North American distributor of this unique solution for indoor and outdoor spaces.
We coined the following marketing phrase after repeatedly hearing clients say, “This isn’t wood?!” every time they touched a sample.
A remarkable system that mimics real wood.
FORTINA IN APPLICATION
Fortina is a remarkable architectural system that will fool your senses: replicating wood slats and battens with aluminum and a hyper-realistic non-pvc surface. The large collection of finishes have a touch and feel that is indistinguishable from real wood. It dramatically enhances environments with the benefits of lighter weight, less cost, less waste, easier installation, as well as more consistent color and finish than real wood. Because of the materials and highly-controlled manufacturing process, Fortina for B+N can be used in both interior and exterior situations such as walls, ceilings, screens, and countless other applications. With a variety of installation hardware, Fortina facilitates installation and shortens project construction times while bringing the warm look and feel of wood to the project.
For Project Worldwide’s 30,000 square foot Manhattan space, STUDIOS’ interiors team was able to emphasize the length of the office and add an element of warmth to its corporate appearance through a clever intervention. The team chose black for the walls and ceiling of the lobby, using a dark color to visually constrict space. Photography: Tom Minieri Photography.
Above, Project Worldwide’s lounge area.
Right top, B+N’s engineering team developed a special mounting system to create a massive undulating wall of Fortina in this community hub and destination shopping center.
Right bottom, Starbuck uses Fortina for a custom localized look in various cities.
At the newly-remodelled Marion fire station, Fortina is used to define an outdoor lounging area. Photography: Cameron Campbell.
Above, Deloitte keeps a warm aesthetic in their cafe area.
Right, Northwestern’s Mudd Library gives a vertical lift to a soaring atrium. Photography: AJ Brown Imaging.
The blocky, modern exterior at Frye Stores is enhanced with the used of Fortina for a pergola as well as facade. Photography: Brian Tisza.
Above, for the Griffin Club’s outdoor entryway, the CCY Architects team initially considered natural wood for the building’s exterior, but those did not meet roofing code requirements. Natural wood also requires a refinishing process and regular upkeep, while Fortina does not. Photography: Michael Scholz.
Right above and below, Auto Nation HQ defines meeting and casual gathering spaces with a consistent finish of Fortina. Photography: Jack Cook.
Fortina is suitable for both indoors and out, and in residential as well as commercial installations. Photography: Brandon Barré.
In this residence, Fortina extends the natural modern design language to both inside and outside.
Paola Lenti used Fortina Battens in TA-808 Vent Walnut to create a semi-private garden pavilion. Photography: Sergio Chimenti.