Hansgrohe
HIGH-END BEAUTY AND BATHING
Creative Director at Kevin McPhee and Associates
If a product is positioned as the “jewelry of the business,” the brand should mirror that sophistication — partnering with a top beauty and still-life photographer from major fashion campaigns and pairing the imagery with witty, intelligent copy.
The “Beauty and the Bath” campaign for Hansgrohe, shot by renowned fashion photographer Michael Thompson, redefined bath fixture advertising by blending black-and-white beauty photography with modern product design. Dramatic, elegantly lit images linked the human form’s functional grace to the precision and craftsmanship of Hansgrohe fixtures. This bold creative approach transformed how the industry presented bath products, earning widespread acclaim and setting a new standard for fixture marketing.
Copywriting: David Begler
Art Direction: Kevin McPhee
Photography: Michael Thompson
