Portable, rechargeable lighting, power banks, and home accessories shaped through natural materials and Scandinavian restraint. Packaging of wood slipcases with subdued, earthy-colored covers, mirroring the same materiality of the product.
HYGGE
HYGGE
A quieter relationship with technology
Kevin McPhee Creative
This project reinforced the idea that technology doesn’t need to feel technical. By studying natural forms and everyday rituals, I found that the most approachable products are often the simplest—objects that feel intuitive, familiar, and quietly integrated into daily life rather than demanding attention.
Hygge takes its name from the Scandinavian concept of comfort, warmth, and everyday well-being. The project explores the intersection of Scandinavian living, consumer technology, and contemporary product design, drawing inspiration from stones, timber, textiles, and the quiet rituals of home to reimagine everyday electronics as objects that feel calm, tactile, and familiar.
The collection spans lighting, audio, charging, and bedside products, united by a restrained material palette and a shared philosophy: technology should integrate seamlessly into life rather than compete for attention
Art Direction, Product Design, Brand Concept, Copy,
and Image Content: Kevin McPhee
The brand film. Technology informed by nature, crafted for the rituals of everyday life.
Power,
without
the synthetic
shell
Shapes softened by nature. Inspired by weather-worn stones and river pebbles, the charging objects replace sharp geometry with tactile forms, natural materials, and quiet irregularity. Leather, felt, wood, and muted colors allow them to live comfortably in the home, feeling more like collected objects than pieces of technology.
Natural vegetable-tanned leather develops a unique patina through use, allowing the power bank to become richer and more personal over time.
Natural felt softens the visual language of technology, bringing warmth, texture, and a quieter presence to the everyday charging experience.
Sound,
made simple.
The speaker family moves away from the language of sealed black boxes, machined shells and anonymous electronics. It feels closer to a handled vessel, a soft furnishing, a small wooden object you would leave out because it belongs in the room.
A contemporary interpretation of the classic tabletop radio, crafted from wood, fabric, and simple, intuitive controls.
Inspired by naturally weathered stones, the speaker family brings a softer presence to everyday technology.
Bedtime,
with softer
edges.
A quieter approach to timekeeping, shaped through simplicity and restraint.
At night, technology should recede. A clock, a lamp and a shelf become simple, quiet companions — objects with enough function to be useful and enough warmth to feel personal.
Lighting, charging, storage, and power integrated into a single bedside system.
Light shaped
by longer days.
The lighting collection pairs natural wood with a restrained palette of muted, contemporary colors chosen to complement, rather than compete, with the material. Gentle illumination, simple forms, and carefully balanced proportions. All rechargeable and cord-free.
A light source that balances sculptural form with everyday function.
Slender shapes with a scoop of color for ambient light.
Portable lamps with colored adjustable heads to regulate light.
Natural wood, fibers, and muted color combine to create a pendant that is assembled, not manufactured.
A pop-up, semi-permanent shop constructed of simple, easily-connected white timber.
Inspired by
whitewashed, aged timber
Another instance of the pop-up shop using the timber as a sculptural language.
The whitewashed beams are the origin point for the shops — a reference to Nordic barns and country homes, where rough timber, pale wash and daylight create a kind of quiet warmth. The modern sculptural shop forms grow out of that language.
The flagship shop with the bold use of stacked, nominal lumber.
Designed for slower moments.
Both inside and out.
The advertising brings stillness, materiality and domestic warmth into the speed and surface of modern life — transit, streets, and OOH and online prioritized over print, though traditional advertising still sucesfully resonates with the core consumer.
