System 1224
SYSTEM 1224
Creative Director at B+N
Design principles from any era can inspire new approaches to modern challenges, creating innovative solutions grounded in proven norms.
Drawing from the elegance and simplicity of International Style, System 1224 offers a versatile modular design with clean lines, rectilinear forms, and electrified features that allow it to stand out or blend seamlessly into any commercial, workplace, or hospitality setting. With its interchangeable, tool-free components, it simplifies installation and reconfiguration, providing flexibility to adapt to changing needs, seasons, or styles. The system pairs effortlessly with other B+N designs, enabling a cohesive and bespoke aesthetic.
Breaking away from the monotony of traditional modular setups, System 1224 introduces grid-breaking elements that create dynamic rhythms and visual interest, adding a touch of playfulness to functional shelving. With panel sizes ranging up to 48” wide and 96” tall, the possibilities for customization are virtually limitless, empowering designers to explore creative layouts and design possibilities.
Inspired late one night: The original thought made from scrap wood and aluminum.
A Few Brands that use System 1224
Everlane
Bogner
Design Within Reach
Shiseido
Fashionphile
Murad
Neighborhood Goods
Aesop
THOUGHTS BEHIND SYSTEM 1224
System 1224 looks to International Style, and its predecessor, Modernism, for inspiration. It is free of extraneous ornamentation, allowing the pure expression of its functionality to serve as a synonym for its beauty, like Philip Johnson’s Glass House or Mies Van Der Rohe’s Seagram Building. Like its stylistic muse, System 1224 is versatile in application, finding a home in projects of all typologies, echoing the adoption of International Style in urban contexts around the globe.
System 1224 is free
of extraneous ornamentation, allowing the pure expression of its functionality to serve
as a synonym
for its simplicity.
SYSTEM 1224 IN APPLICATION
Color, finish, and graphic panel options can transform System 1224 into bespoke solutions.
Designers can combine matte white steel and white oak panels to make an environment lab-like yet not antiseptic, perfect for a the Murad brand. Or perforated steel, like Everlane’s stores, support their own company’s motto for transparency.
Magnetic graphics provide display for brand marketing messaging, as seen at Shiseido HQ in New York. B+N’s graphic Infused Veneer evoke a appropriate clubby, spa-like mood at Planet 13 in Las Vegas.
Even custom wood lightboxes and cabinets all suspend and are powered from System 1224, create a sculptural aesthetic that is both unique and locally crafted, such as at Aesop’s stores.
EVERLANE
Comprising 15 to 20 basic parts, System 1224 can be reconfigured without the use of tools, allowing Everlane employees to change the store environment for seasonal campaigns or new merchandise quickly. Photography:
Naho Kubota.
BOGNER
On Madison Avenue, this flagship store for the classic luxury brand combines the rough textures of worn white oak with the linear look of System 1224 in Matte Black. Photography: Brian Tisza.
SHISEIDO HEADQUARTERS
B+N’ System 1224 is used for the makeup giant’s conference rooms. LED-illuminated shelving spans the walls, providing a place for merchandise and other office decoration to be brilliantly displayed. Photography:
Eric Laignel.
FASHIONPHILE
The Fashionphile team commissioned B+N to supply appropriate modular retail merchandising solutions that express a consistent brand ethos aligned with Fashionphile’s New York and Carlsbad showrooms and to create an exceptional customer experience.
Photography:
Linova Photography.
MURAD
NEIGHBORHOOD GOODS
System 1224 demonstrates remarkable foresight in the design of System 1224. The fixture was built to be reconfigurable without tools, thus catering to the ever-changing and eclectic range of high-end merchandise featured at Neighborhood Goods. Photography: Thomas Story.
DESIGN WITHIN REACH
DWR’s brick-and-mortar studios are intended to exemplify the exacting standards and ineffable aesthetic qualities that define mid-century modern design. System 1224 mirrors this ethos.
AESOP
By integrating geometric shapes and clean lines, System 1224 showcases a contemporary aesthetic that mirrors Aesop’s commitment to innovation and creativity. Photography: Thomas Story.
